It seems likely that the numerous #BoycottNFL online campaigns and fan outrage aimed at the National Anthem protests in the NFL have taken a toll in terms of viewership this season.
A report at Forbes.com says,
Additionally, cord-cutting continues to eat into traditional TV’s ratings at an alarming rate. But could there be something else at play?
We’re barely a year removed from the NFL setting all-time records in viewership, yet now the league is on pace for its lowest ratings in years. That’s a sharp and unexpectedly sudden turn.
Given the politicized controversies and the variety of streaming options this year, have we reached a cumulative point of football fatigue? The numbers suggest so.
Last night’s Monday Night Football matchup between the Minnesota Vikings and New York Giants drew a 9.1 overnight rating, an 8% drop from last year’s comparable Week 4 game between the Detroit Lions and Seattle Seahawks. The New England Patriots and Kansas City Chiefs game in 2014 earned a 9.6 rating.
While the number of streaming viewers has increased – last night’s game attracted 262,000 average minute viewers on digital platforms, a 23% increase from last year – total viewership is still trending downward. Last week’s Monday Night Football game unsurprisingly got clobbered in the ratings thanks to the presidential debate. That game drew a 5.7 overnight rating, the lowest in MNF history.
Read more at Forbes.com
Have the Anti-Anthem Protests reduced your viewing of NFL matches?