They probably won’t promote their 6-inch big hot pastrami sandwich, but the Subway chain of restaurants is partnering with first lady Michelle Obama’s campaign to persuade kids to eat healthier meals.
The Washington Times reports,
Subway and the first lady’s office announced a three-year commitment Thursday in support of Mrs. Obama’s “Let’s Move” campaign. The sandwich shops will promote efforts aimed at getting children to eat more fruits and vegetables.
Subway offers a variety of low-fat sandwiches on its menu, along with choices that probably wouldn’t get the first lady’s approval, such as the six-inch chicken and bacon ranch melt with cheese, which contains 28 grams of fat.
As part of the deal, Subway has agreed to only offer items on its kids menu that “meet strong nutritional guidelines informed by federal standards” for the national school lunch program, including apples as a side dish and low-fat or non-fat milk as a “default beverage.”
The restaurant chain has agreed to spend $41 million in “media value” over the next three years to market the healthier options to families.